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Understanding the growing "Intermediary" landscape is essential for your development of in/out strategies. Whether you are looking to buy/sell, license, identify potential infringement/infringees, expand/limit patent scope within a portfolio, you need to be aware of the competive landscape. Many intermediaries have developed sophisticated algorithms to determine their course of action. With our patent search tools, you can quickly and easily execute strategy based on our sophisticated algorithms. Understanding patent analytics just got easier.

Patents have a maximum life of 20 years and, therefore, a 20-year potential monopoly. Patents that are just beginning their life and which have longer to run on the their potential monopoly position understandably will have more value. It is rare that a patent nearing the end of its term will cause a great threat to its competitors. It is almost certain that they will have devised technologies or products of their own by then that will not interfere with the patent owners monopoly position. In addition, one has to take into consideration the potential business life of a patent, i.e., the duration, which a patent is likely to be economically useful, if other subsequent patents are providing better alternatives to it.

Yes, patents do relate to marketing strategy. A firm's brand power is a function of the belief that its products have sophisticated, state-of-the-art, and proprietary technology. Learn more how to identify the key technologies that are embedded into your brand promise.