lure

LURE, n.

1. Something held out to call a hawk; hence,

2. Any enticement; that which invites by the prospect of advantage or pleasure; as the lures of beauty or of gain.

LURE, v.i. To call hawks.

Standing by one that lured loud and shrill.

LURE, v.t. To entice; to attract; to invite by any thing that promises pleasure or advantage.

Lured on by the pleasure of the bait.

And various science lures the learned eye.